Notice for California Residents
Last Updated: October 30, 2026
This NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of First Offer Check and its operator, TrueNorth Consumer (collectively, "we," "us," or "our"), and applies solely to visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 ("CCPA") and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.
Information We Collect
Depending on your interactions with us, we may collect (and may have collected in the last 12 months) the following categories of personal information:
- Identifiers: such as your real name, postal address, unique personal identifier, device identifier, IP address, email address, and other similar identifiers.
- Internet or other electronic network activity information: such as information about your device when accessing our website, pages visited, time spent on pages, information submitted through forms or the claim check, and other interactions with our site.
- Categories of personal information described in California Civil Code § 1798.80: such as name, signature, and telephone number.
- Financial information such as bank account or credit card numbers. Collected = NO
- Professional or employment-related information. Collected = NO
- Commercial information such as records of services purchased or considered. Collected = NO
- Geolocation data: such as time and physical location related to use of our website or device.
- Biometric information. Collected = NO
- Sensory or surveillance information: such as audio recordings from phone calls.
- Inferences and profiles based on other personal information, such as information about your behavior, preferences, or characteristics.
- Other information you choose to provide, including information necessary to allow us to connect you with a law firm.
Personal information does not include publicly available government records, de-identified or aggregated consumer information, or information excluded from the CCPA's scope such as HIPAA-covered health data.
We may collect personal information from the following sources: directly from you when you submit the claim check form or any other form on our site; from third-party service providers and referral partners; and automatically through cookies, pixel tags, logging, and analytics tools.
Purposes for Using and Disclosing Personal Information
We may use and disclose personal information for the following purposes:
- Connecting you with participating attorneys or law firms who may be able to assist with your case.
- Providing and improving our website and claim check.
- Personalizing your experience and serving relevant advertising.
- Communicating with you, including follow-up by phone, text, or email.
- Complying with applicable law, legal process, or government requests.
- Protecting the security and integrity of our platform.
- Evaluating or conducting a merger, acquisition, or transfer of assets.
Sales, Sharing, and Disclosures of Personal Information
We may "sell" or "share" (as defined under the CCPA) the following categories of personal information with our advertising and law firm partners: Identifiers, Internet or network activity information, and Inferences.
These categories may be disclosed to: participating attorneys and law firms (see our Joint Advertising Disclosure); our affiliates; service providers supporting our technology, analytics, and communications infrastructure; marketing and advertising partners including Meta and Google; and other third parties as required by law or in connection with a business transaction.
California residents may opt out of the sale or sharing of personal information as described below.
Retention of Personal Information
We retain personal information for as long as necessary to fulfill the purposes described in this notice, comply with applicable law, and protect our legal rights and the rights of others.
Your Rights and Choices
California residents have the following rights under the CCPA:
- Know and Access: Request disclosure of the personal information we have collected about you, including categories, sources, purposes, and specific pieces of information. You may make this request twice in a 12-month period.
- Correction: Request that we correct inaccurate personal information we maintain about you.
- Deletion: Request that we delete personal information we have collected from you, subject to certain exceptions.
- Portability: Request that we transfer your personal information to another person or entity, twice in a 12-month period.
- Opt-Out of Sale or Sharing: Opt out of the sale or sharing of your personal information for targeted advertising purposes.
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
How to Submit a Request
California residents can exercise their privacy rights, including opting out of the sale or sharing of personal information, by emailing us at [email protected]. We will confirm receipt of your request within 14 days and endeavor to respond within 45 days. If we require additional time (up to 90 days), we will notify you in writing.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting access to your personal information or complying with your request.
Third-Party Links
Our website may contain links to third-party websites not covered by this notice. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Notice
We may update this notice at any time without prior notice. We encourage you to periodically review it for the latest information on our privacy practices.
Contact Information
For questions about this notice or to exercise your California privacy rights:
Email: [email protected]
Operated by: TrueNorth Consumer
For further information about California privacy rights, visit https://oag.ca.gov/privacy/privacy-laws.